Maker Faire, hailed as the “Greatest Show (and Tell) on Earth,” is a family-friendly showcase of invention, creativity, and resourcefulness. EMP Museum has been fortunate to host the Seattle Mini Maker Faire for the past 2 years. Guests are invited to explore work from 120+ exhibiting makers, try out hands-on demos, learn about innovative arts, see giant robots, and experience new technology. Project Goals: Create a whimsical, playful, and illustrative campaign that both captures the creative and eclectic nature of the Maker Faire, and appeals to tech enthusiasts, crafters, homesteaders, scientists, garage tinkerers, and commercial makers of all ages and backgrounds. Execution: Seattle Mini Maker Faire is independently organized and operated under license from Maker Media, Inc. As a result, there are established brand guidelines designers must follow when creating new campaigns. The event has a strict design color palette of red, cyan, and gray. Benton Sans is the primary font, though complimentary fonts are considered. When creating this campaign, I focused on abstractly representing the creative process: that projects often start with one "bright idea" (represented by the light bulb), and that the creative process is extremely organic and even chaotic (represented by the swirling medley of vector icons). The icons range from atoms and molecules, to gears and spaceships, illustrating the broad range of topics and projects on display at Maker Faire.

Art Direction, Design, Illustration: Melissa Robinson Awards: The Stranger Poster of the Week