Headquartered in Bend, Oregon, Humm makes a deliciously drinkable kombucha—a bubbly fermented tea made by combining sweet tea with a symbiotic colony of bacteria and yeast (a.k.a. SCOBY). The result is a sometimes sweet, sometimes tangy drink that’s packed with health benefits like vitamin B12, billions of probiotics, vitamin C, antioxidants, and helpful enzymes and amino acid. Humm is an optimistic, energetic, playful and vibrant brand dedicated to helping people feel good. On behalf of Bread n Butter, I had the pleasure of working on Humm’s brand and social guidelines, lifestyle photo shoot, organic social content, and multi-channel paid marketing endeavors to boost brand awareness and engagement.
Art Direction & Design: Melissa Robinson Associate Creative Director, Writing: Tim O’Neill, Executive Creative Director: Caitlin Kogan
Organic Instagram content. Full feed can be viewed here.
Instagram and Amazon ads in support of Humm Zero product launch. Art Direction & Design: Melissa Robinson Animation: Tommy Hernandez
Art directed Humm’s first lifestyle photo shoot specifically for organic social media use. Photos by Amos Morgan.
Just before my departure from Bread n Butter I concepted and provided a robust pre-production guide and formal brief for Humm’s first ever product photo shoot. I identified Jessica Ebelhar as the perfect photographer for this shoot and adore the end result. Whimsical, colorful, and approachable, these photos are engaging stand alone social content as well as sophisticated website product shots.
